top of page


From June 15th to 18th 2022, at Porte de Versailles in Paris, the largest exhibition dedicated to innovation and new technologies in Europe took place : Viva Technology.

On this occasion, LVMH group has commissioned SPOA META for the 6th edition of the LVMH Innovation Award, rewarding the best start-ups in different categories.

SPOA META was able to deploy an original device, between reality and virtuality,

the result of many months of hard work.

In the presence of Bernard Arnault, CEO of LVMH group, LIVI, the group's virtual spokeswoman, was able to co-present the ceremony and award the Grand Prize to the winning start-up of the edition with, as a climax, an informal discussion with Mr Arnault.

Discover the ceremony in its entirety:


Through a stand at the core of the show presenting all the activities of the group and the different houses, Livi was able to shine during different videos, such as "Tech Talks", discussions on innovation with the most influential personalities of the group. This series of videos is structured around 3 themes, key topics of this 2022 edition:

Data & Beauty Tech

Blockchain, NFT & Metaverse


Last but not least : These first steps into the virtual world were conceived in collaboration with Cosmic Shelter, through the creation of an immersive experience, an augmented version of the physical LVMH stand present at the show, in which Livi, the hostess of the show, welcomed visitors!

On site, visitors were also able to discover the innovations of the brands and start-ups through a unique immersive experience, and follow the Tech Talks led by Livi and broadcasted on a large screen. Finally, a recruitment area was available where visitors could apply for digital and IT jobs... not to mention the stunning view from LIVI's apartment!


To read the article click here

To read the article click here

To read the article click here


bottom of page