top of page



SPOA META gives birth to a 100% virtual spokesperson for LVMH.



The luxury group LVMH, unveiled on May 6, 2022, its new virtual spokesperson: Livi, acronym of LVMH Innovation Virtual Insider. Livi becomes the Group's 'Face of Innovation' and is responsible for promoting the innovative projects carried out by the world's leading luxury group and its 75+ Houses through LVMH's digital channels. Livi will also actively support the Group's annual start-up challenge, the LVMH Innovation Award, which will take place during Viva Technology.




SPOA META has taken charge of the entire design and supervision of the development chain: conception and creation of the character design, persona profile, personality design, 3D modeling of the character.


Art by Clovis Retif



Once modeled, SPOA's teams finally brought Livi to life by finalizing her character: her voice, her personality and her body attitude, before moving on to the Motion Capture stage. Livi was ready to be revealed to the world.



On May 6th 2022, it's the D-Day. Dressed by the LVMH Fashion and Jewelry Houses, Livi made her first appearance on the Group's social networks.




THE FACE OF INNOVATION

OF THE LVMH GROUP



Although Livi is one of the key players at VivaTech, its role goes beyond this event. Indeed, she is now the face of Innovation for the LVMH Group.


As we read in the speech published on Les Echos, partner and co-organizer of VivaTech, Livi looks back on recent innovations carried by LVMH, as well as the start-ups and technologies of tomorrow incubated and developed by the Group.


AND THEY TALK ABOUT IT...



Comments


bottom of page