SPOA META supports LVMH on the launch of their AURA blockchain

LVMH has partnered with two other names in the luxury industry - Prada and Cartier, members of Richemont Group - to develop Aura Blockchain Consortium, the first international luxury blockchain.

Unveiled on April 20, 2021, this unprecedented collaboration between competitors represents a unique and innovative solution to the shared challenge of communicating information about authenticity, responsible sourcing and sustainability in a secure digital format.

Launched in 2021, at the dawn of the WEB3, the group was already positioning itself on these subjects. AURA is not only a blockchain solution, but above all a solution for the entire life cycle of a product. This is an opportunity to showcase innovative solutions.