- WEB3 & LUXURY -

Orel Simon, CEO and founder of SPOA META, spoke to the HEC students of the Influential Luxury Certificate 2022 - Creating Emotions, Cultivating Business for an exchange on the relationship between WEB3 and the luxury industry, on the importance of establishing a legitimacy accompanied by a powerful storytelling.

Between respecting the WEB3 codes and the importance of a road-map, Orel Simon discussed with the students this revolution with its numerous opportunities for the luxury world.

THE MAIN POINTS

- I -

The need to develop engaging content

- II -

Thinking of WEB3 as an extension of the real world and not as a replacement

- III -

WEB3 is a great opportunity to develop customer relations, both present and future

- IV -

The importance of being legitimate by understanding and respecting the codes of the different crypto-communities

- V -

Think about establishing a roadmap and a clear vision in the short and long term

And of course, keep in mind that WEB3 is still a world under construction and you have to be able to adapt.

After having discussed a few one-offs that we liked and others that we didn't, the discussion turned to SPOA META's expertise centered around a strong storytelling, supported by a strategic vision adapted to each of our clients' issues.

Finally, a question and answer session with the HEC students concluded this presentation.

You can consult the presentation in its entirety by following this link.

For more information, please contact us at hello@spoagency.com